July 2012
1 post
Insurance in a Digital World
We all own insurance in one form or another. The insurance could either be auto, liability; medical or life, insurance will serve as an excellent risk management tool in our day to day activities. It is therefore cardinal to have the right kind of insurance to safeguard a good financial plan.
The business of insurance is rapidly changing. The tactics that conventional marketers used to sell...
June 2012
10 posts
Mobile Banking in Africa
MANY people know that “mobile money”— financial transactions on mobile phones—have taken off in Africa. How far it has gone, though, still comes as a bit of a shock. Three-quarters of the countries that use mobile money most frequently are in Africa, and mobile banking in some of them has reached extraordinary levels.
A new survey of global financial habits by the Gates Foundation, the World Bank...
“There’s never been a better time to be in advertising, and there’s never been a...”
– Aaron Reitkopf, North American CEO of digital agency Profero
Web Challenges
Since inception, the Web has recorded tremendous success in the likes of Amazon, eBay, Google and Facebook to mention but a few. Further, the recent times have shown that Web access has increased due to the increase in the number of people having access to the internet.
With more people gaining access the internet, issues to do with security become eminent. In this day and age, business and...
A week of Browsing
I have very interesting mornings when I wake up. The first thing I reach out for is my blackberry device. Now, this is a device that would presumable come between me and my future wife (#am just saying). Thanks to Blackberry App world, my device is loaded with the latest social media applications such as blackberry messenger (BBM), Facebook, WhatsApp and GTalk to mention but a few.
Soon as I wake...
Review: "Don't Make Me Think", a common sense...
Introduction to Digital Marketing [Type text] Rodney Malindi Sikumba
Review: Don’t Make Me Think: a common sense approach to web usability I am going to start the review of this book with a full disclosure. In all the companies I have worked for, Digital marketing has not been utilized at all. This is partly because digital marketing is not yet well developed in my home country, Zambia....
What's after Solutions Marketing?: Evolve as a... →
ashishtandon: Brilliant summary Ashish.
Web Analytics 2.0 takes a very practical and business friendly approach to deciphering the spiel behind Digital marketing. The author has successfully removed the layers of “technical expertise” behind Digital marketing and created a DIY kit for the Digital marketer.
The clearly explained…
